About Us

Since our founding in 2018, Bakedeal is a digital loyalty and discovery platform, with a clear mission to create a world of Smarter Shoppers. We are a passionate team that wants to drive innovation and a build a product that we love and are all proud of! By connecting our savvy shoppers with Australia's best brands, we give them a hassle-free way to save money on the things they buy every day, while our retail partners find loyal new customers and drive record sales. That’s how we’ve become one of the largest free-membership loyalty programs in the Australia.